This study was conducted to determine the effects of different gibberellic acid (GA₃) concentrations, application doses, and application timings on key morphological and phenological traits of sunflower (Helianthus annuus L.). Four yield-related traits were examined: plant height, head diameter, fertilization rate, and flowering time. The experiment was established as a randomized complete block design with three replications. Six GA₃ concentrations (0, 45, 60, 75, 100, and 200 mg L⁻¹), three application doses per plant (5, 7.5, and 10 mL plant⁻¹), and three application timings (47th, 50th, and 53rd day) were evaluated. GA₃ solutions were prepared using distilled water, and applications were carried out by spraying. According to the results, GA₃ applications had a statistically significant and positive effect on plant height; particularly, GA₃ applied within the 75–200 mg L⁻¹ range caused a marked increase in plant height. In contrast, GA₃ applications reduced head diameter, and the highest head diameter was obtained from the control treatment. In terms of fertilization rate, moderate GA₃ applications (45–75 mg L⁻¹) produced favorable outcomes, whereas higher concentrations decreased the fertilization rate. Flowering time generally shortened with GA₃ applications, and especially the 60–75 mg L⁻¹ levels promoted earlier flowering. Overall, the findings indicate that while GA₃ enhances vegetative growth in sunflower, it may exert bidirectional effects on generative traits. Applying the optimum GA₃ level at the appropriate dose and timing may contribute to improving yield-related parameters. This study provides important scientific information for the effective use of plant growth regulators in sunflower cultivation.